Akademia Przyszłości WSFIZ – Cultural Cleavage And The Management Models (17 grudnia – start 13:00, sala 115)

Serdecznie zapraszamy naszych studentów do aktywnego uczestnictwa w organizowanej przez Wyższą Szkołę Finansów i Zarządzania w Białymstoku w dniu 17 grudnia 2018 r. o godz.13:00 Akademii Przyszłości. Sztandarowym celem Akademii jest wsparcie rozwoju kompetencji przyszłości.

Na najbliżej Akademii Przyszłości wykład pt.“Cultural Cleavage And The Management Models” wygłosi Prof. Vesselin Blagoev.

Informacja o Prelegencie:

Prof. Veselin Blagoev is Vice-Rector of Varna University of Management (VUM), Bulgaria. He holds a PhD in Marketing and Innovation Management from the Technical University, Sofia, and is Professor of Marketing and Management at Varna University of Management. He is also Director of the Cardiff Metropolitan University MBA Programme at VUM.

Dr. Blagoev has an extensive career as professional manager. He served as Chief Secretary of the Council of Ministers of the Republic of Bulgaria (1994), CEO of the Bulgarian Privatization Agency (1995-1997), Chief Executive Director of Credit Bank PLC (1997-1998), and Editor-in-Chief of BusinessWeek Bulgaria (2006-2008). Currently he is President of the Bulgarian Marketing Association and Board member of the Bulgarian Chamber of Commerce and Industry.

Dr. Blagoev has authored or co-authored 16 books on Marketing Management, Innovation Management and Cross-Cultural Management, published in Bulgaria, USA, UK and Russia. He authored or co-authored, including with world class co-authors like Michael Minkov, Geert Hofstede, Michael Bond, over 60 articles. Some of his recent works include:

Blagoev, V. & Minkov, M. (2017). Marketing in Bulgaria: A small emerging economy and multicultural markets. Chapter 13 in Research Handbook of Marketing in emerging Economies, ed. By M.A. Marinov, Edward Elgar Publishing, UK, pp.265-286.

Blagoev, V. (2014). The New Marketing, Zangador Publishing

Blagoev, V. (2014). Business planning, IUC Press.

 Blagoev, V. & Minkov, M. (2013). Should we take into account national culture as we form marketing product policy?, Economic Alternatives, Issue 3, 2013, p.5-12.

Blagoev, V. and Minkov, M. (2013). Subliminal advertising: For and Against it, Proceedings of Marketing metamorphoses and challenges in the digital era, Burgas Free University, p. 43-49.

 Blagoev V.(2010). Culture: Values, Beliefs, Perceptions, Norms, and Behaviors, Chapter 2 in  Lundby, Kyle and Jolton, Jeffrey (2010). Going Global: Practical Applications and Recommendations for HR and OD Professionals in the Global Workplace, J-B SIOP Professional Practice Series, John Wiley, ISBN: 978-0-470-52533-3

 Minkov, M. Blagoev, V. and Bond, M.H.(2015). Improving Research in the Emerging Field of Cross-Cultural Sociogenetics.The Case of Serotonin, Journal of Cross-Cultural Psychology, April 2015 vol. 46 no. 3, 336-354 (http://jcc.sagepub.com/content/46/3/336

Minkov, M., Bond, M.H., and Blagoev, V. (2015). „Do different national samples yield similar dimensions of national culture?”, Cross Cultural Management, Vol. 22 Iss: 2, pp.259 – 277

 Minkov, M. & Blagoev, V. (2014). Cultural maps of the world. European Journal of Cross-Cultural Competence and Management, 3(1), 4-17.

Minkov, M. & Blagoev, V. (2014). Is there a distinct Asian management culture? Asia Pacific Management Review, 20(2), 209-215.

 Minkov, M., Blagoev, V., & Hofstede, G. (2013). The boundaries of culture; Do questions about societal norms reveal cultural differences? Journal of Cross-Cultural Psychology, 44 (7), 1094-1106.

 Minkov, M., & Blagoev, V. (2012). What do GLOBE’s cultural dimensions reflect? An empirical validation. Asia Pacific Business Review, 18 (1), 27-43.

 Shustova, E. & Blagoev, V. (2018). M&A and Crediting: The Hybrid Growth Strategy Seems to Be the Best for The Banks in Kazakhstan, Economic Studies, Volume 27 (3), 2018.